Clarovate

For publishers & event organisers

Sell lead generation. We deliver it behind the scenes.

Cybersecurity publishers and event organisers use Clarovate to launch or scale a lead generation offer for their advertisers and sponsors — content syndication delivery and event follow-up, run under your brand.

Trusted by leading cybersecurity technology companies

CrowdStrike logoDarktrace logoCisco logoFortinet logoNinjaOne logo

The opportunity

Fulfil more programmes. Create extra revenue. Connect your clients with the buyers that matter.

Your database can only be mailed so often

Advertiser demand outgrows your own list long before your revenue target does. We extend reach into cybersecurity buyers outside your subscriber base, so campaigns run without fatiguing the audience you own.

Delivery cost eats the margin

Running lead campaigns properly means email operations, landing pages, verification and QA. We carry that operational load, so you do not hire a delivery team to launch a delivery product.

Your team sells media, not lead gen

Content syndication and event follow-up are sold differently to advertising. We support your commercial team with positioning, scoping and pricing structure so they can sell it confidently.

What we run for you

Two offers your commercial team can sell tomorrow.

For publishers

Content syndication delivery

Your advertiser's gated asset, distributed to cybersecurity decision-makers through targeted email and custom-made landing pages — delivered as opted-in, ICP-matched leads.

  • White-label content syndication delivery for your advertisers
  • ICP-matched, human-verified leads under your brand
  • Custom-made landing pages and targeted email journeys
  • Marketing permission captured for your advertiser and for you
  • Agreed delivery windows and replacement of out-of-spec leads
  • Sales enablement for your commercial team

For event organisers

Event and sponsor follow-up

The value of an event is decided in the two weeks after it ends. We follow up attendees, registrations and no-shows by hand and hand sponsors conversations rather than a badge-scan export.

  • Follow-up on badge scans, registrations and no-shows
  • Human qualification of attendee interest after the event
  • Sponsor lead packages that survive procurement scrutiny
  • On-demand session and webinar follow-up campaigns
  • Post-event nurture into next year's registration list
  • Clean, contactable records handed to sponsors

How it runs

  1. 1

    Build the campaign

    Targeted email and custom-made landing pages, branded to you or your client, with permission captured correctly.

  2. 2

    Run and qualify

    We deliver engagement and verify every response by hand against the ICP agreed up front.

  3. 3

    Deliver under your brand

    Leads land with your client in your format, with the reporting you need to renew the business.

The commercials

A revenue line you own, without building a delivery business.

You keep the client relationship

We never contract with your advertiser or sponsor. The offer, the invoice and the renewal stay yours.

You keep the margin

Delivery is priced per lead, so your commercial team sets the sell price and keeps the difference.

You grow your own audience

Every campaign can capture opt-in for your title or event as well as the advertiser, so your list grows while the campaign pays for itself.

Delivery is priced per lead from $15 CPL. Final rates depend on audience, targeting depth and volume, and are confirmed before a campaign is signed off.

Questions we always get

Is this white-label?

Yes. Campaigns can run entirely under your brand, your domain and your creative. Your advertiser does not need to know who runs delivery.

How is compliance handled?

Every lead is opted in with recorded marketing permission for the named brand, and campaigns are run to the same contact-data standard as the rest of Clarovate's work.

What if a lead is out of spec?

Leads outside the agreed ICP are replaced. Specification is signed off before a campaign goes live so there is no argument afterwards.

What volumes make sense?

Programmes typically run in monthly delivery blocks against an agreed specification, with volumes and delivery windows set per campaign before launch.