Clarovate — Demand Generation Built for Cybersecurity

We don't rent a cybersecurity audience. We own the largest group of decision-makers.

500,000 cybersecurity decision-makers worldwide have opted in to hear from us. We know their region, their sector, how they prefer to learn, where they sit in the buying cycle, and the technology they run today versus what they are considering next — including the size of the competitive installation they already run, its annual spend band and when the contract comes up.

Challenges we solve for the cybersecurity industry.

Cybersecurity demand generation fails for specific, repeatable reasons. Here is what we see most often, and what we do about it.

Reach — Content Syndication

Oversaturated market of interchangeable MSSP and MDR pitches

Every vendor claims the same detection, the same response times and the same coverage. Buyers stop reading. We put your content in front of decision-makers who are actively researching your category, with targeting by account, persona and seniority so the message lands where the problem is real.

Message with clarity in a crowded market

From MDR to XDR, our specialists translate technical advantage into business impact, so your emails, calls and LinkedIn touches land with relevance and urgency instead of another feature list.

Align stakeholders across the buying committee

Tech briefs for the SOC, ROI decks for the CFO, risk overviews for the CISO. Every stakeholder gets the material they need to say yes, so the deal keeps moving.

Scale without compromising precision

Nurture flows, content libraries and regional insight let us scale coverage fast while keeping targeting accuracy, verification and trust front and centre.

From first awareness to booked pipeline.

Each service solves a different funnel-stage problem. See when to use it, what happens, and what your team gets back.

Open up new markets

When it applies: You're entering a new region, moving upmarket, or launching into a segment where nobody knows your name yet.
What we do: We deliver your content digitally through targeted email and custom-made landing pages, reaching cybersecurity decision-makers outside your known base — targeted by account, persona, seniority and geography — and verify every response by hand.
What you get: Opted-in, ICP-matched leads in accounts you have never touched, with the context your team needs for a first conversation.

Content Syndication

Re-engage conversations that went cold

When it applies: Deals stalled, champions moved on, or a year of MQLs is sitting in the CRM with nobody calling them.
What we do: Human-led telephony works the dormant list account by account: confirming who now owns the problem, whether budget and timing have changed, and what actually stopped the last conversation.
What you get: A clean split between live opportunities, records worth nurturing, and records to retire — with a direct dial on the ones that matter.

Qualified Opportunities

Support your team's net-new speed to pipeline

When it applies: You need more outbound coverage than your headcount allows — SDRs at capacity, engagement ageing, and new segments nobody has time to work.
What we do: Outsourced outbound sales support built for cybersecurity: specialist SDRs who speak the technology, messaging written for security buyers, and multi-stakeholder sequences across the whole buying committee.
What you get: Booked meetings and qualified pipeline worked to your criteria — an outbound function that extends your team rather than replacing it.

Engagement to Pipeline

Built for cybersecurity. Not adapted for it.

Cybersecurity buying is genuinely different: complex buying groups (CISOs, security leadership, practitioners, IT, procurement), long and considered evaluation cycles, and buyers who are highly sensitive to credibility and context. Clarovate builds campaigns around how this market actually researches, evaluates and buys.

Cybersecurity only

We don't spread across 20 industries. This is our market.

We own the audience

The largest opted-in, permissioned and engaged group of cybersecurity decision-makers.

Context behind the contact

We understand region, sector, buying stage and the technology a company runs today or is considering next.

Coverage across the buying committee

CISOs, security leadership, practitioners, IT and procurement all shape a cybersecurity decision. Campaigns are built to account for that.

Human qualification

Real conversations establish who owns the problem, what changed and whether there is a live reason to engage — not automated scoring.

Contactable opportunities

80% of qualified opportunities include a direct dial or mobile number so sales can actually act.

See the spend and commercial context.

Choose your services, volume and scope. Then add your average deal value and conversion rate from a warm opportunity. The calculator shows an indicative investment and illustrative commercial context — not a promised return or number of leads, opportunities, meetings or closed deals.

01 — Scope

02 — Services & volume

Content Syndicationfrom $15 CPL

200 leads

Qualified Opportunitiesfrom $75 CPL

60 qualified leads

Engagement to Pipelinefrom $250 per appointment

20 appointments

Indicative campaign investment

$3,000 – $3,750

Modelled from your selected services, volume and UK & Ireland scope. This is a planning range, not a performance promise.

Campaign shape

1 service

Content Syndication

Planned volume

200

Across selected services

How to read the model

01Spend

02Warm context

03Deal value

Your campaign estimate

· 200 leads @ $15$3,000
· UK & Ireland scope
Total at published starting rates$3,000

Indicative investment

$3,000 – $3,750

Midpoint $3,375 · updates live with every service, slider and scope change.

Based on published starting rates. Final pricing depends on targeting, seniority and qualification criteria. Not a quote or performance forecast.

Average deal value

Your editable assumption

Warm-opportunity conversion rate

Your editable assumption

Illustrative value reference

Warm opportunities modelled

—

Illustrative converted deals

—

Illustrative value

—

Value of 1 average deal

$45,000

Reference break-even

1 deal

The model uses your inputs against the selected Qualified Opportunities volume, or appointment volume when that service is selected. It is commercial context only and does not predict response, conversion or revenue.

Starting values are indicative. Replace them with your own average deal value and warm-opportunity conversion rate.

Practical cybersecurity demand-generation knowledge.

9 min read

The Cybersecurity Content Syndication Playbook

How to distribute content to buyers who actually matter.

Read the playbook

11 min read

The Post-Event Pipeline Playbook

What to do with 500 badge scans on Monday morning.

Read the playbook

8 min read

The Webinar Follow-Up Playbook

Turning registrations and attendance into conversations.

Read the playbook

12 min read

The CISO Buying Committee Playbook

Who really decides, and how to reach each of them.

Read the playbook

7 min read

The Cybersecurity MQL Follow-Up Playbook

The first 24, 48 and 72 hours.

Read the playbook

10 min read

The Cybersecurity Demand Generation Benchmark Report

The benchmark structure we use to judge cybersecurity demand generation, stage by stage.

Read the playbook

Campaigns run for cybersecurity technology companies.

Every campaign is cybersecurity-only, targeted by account, persona, seniority and geography, and verified by hand before a single record reaches your team.

Cybersecurity only

One market, one specialism — no spreading across twenty industries.

Human-led qualification

Real conversations confirm ownership, timing and reason to engage.

Direct dials on 80% of qualified opportunities

Sales can act on the record the day it lands.

Demand generation built for cybersecurity.

We don't rent a cybersecurity audience. We own the largest group of decision-makers.

Challenges we solve for the cybersecurity industry.

Oversaturated market of interchangeable MSSP and MDR pitches

Message with clarity in a crowded market

Align stakeholders across the buying committee

Scale without compromising precision

Choose the funnel stage you need to move.

Content Syndication

Qualified Opportunities

Engagement to Pipeline

From first awareness to booked pipeline.

Open up new markets

Re-engage conversations that went cold

Support your team's net-new speed to pipeline

Built for cybersecurity. Not adapted for it.

Cybersecurity only

We own the audience

Context behind the contact

Coverage across the buying committee

Human qualification

Contactable opportunities

See the spend and commercial context.

One useful read for cybersecurity marketers, every Thursday.

Practical cybersecurity demand-generation knowledge.

The Cybersecurity Content Syndication Playbook

The Post-Event Pipeline Playbook

The Webinar Follow-Up Playbook

The CISO Buying Committee Playbook

The Cybersecurity MQL Follow-Up Playbook

The Cybersecurity Demand Generation Benchmark Report

Campaigns run for cybersecurity technology companies.

Cybersecurity only

Human-led qualification

Direct dials on 80% of qualified opportunities

Let's build the campaign your market actually responds to.