The Definitive Cybersecurity Marketing Playbook

How to reach, engage, and convert security buyers in 2025. Based on interviews with 50+ CISOs and analysis of 1,200+ buyer journeys, this guide is built specifically for B2B cybersecurity marketers looking to scale.

• Psychology of the Security Buyer & CISO insights
• Navigating the 6+ Personas in the Buying Committee
• Strategies to overcome Alert Fatigue & Noise
• Data-driven ROI benchmarks & Budget models
• Ready-to-deploy Tactical Frameworks & Templates