About Clarovate
We're the cybersecurity marketing agency that cuts through the noise. Built by marketers who understand the unique challenges of selling security solutions in the world's most competitive B2B market.
Cybersecurity Marketing Specialists
At Clarovate, we understand that cybersecurity marketing isn't just B2B marketing with a security twist. It's a completely different beast with unique challenges, buyer psychology, and market dynamics.
We've built our entire approach around the reality that 20,000+ vendors compete for the same CISOs, deals involve 6+ stakeholders, and sales cycles run 6-12 months. Our campaigns are designed to cut through this complexity and deliver pipeline that Sales teams will actually work.
Our mission: To help cybersecurity companies stand out, earn trust, and turn campaigns into pipeline Sales will accept and Marketing can prove.
Our Team
Clarovate is a demand generation agency specialising in cybersecurity marketing. We work with fast-growth vendors under pressure to prove pipeline.
Founders
Aditya Pareek
Co-Founder & CEO
Former CMO at leading cybersecurity companies with 15+ years building go-to-market strategies for security vendors. Expert in cybersecurity buyer psychology and complex sales cycles.
Raghava Reddy
Co-Founder & CTO
Cybersecurity veteran with deep technical background in threat intelligence and security operations. Previously led marketing at two successful security startups.
Leadership Team
Operations Director
Operations Director
Ensures campaigns run with scale, efficiency, and compliance rigour. Responsible for execution precision and reliability across regions.
Client Services Director
Client Services Director
Keeps every program tied to outcomes. Bridges client goals with Clarovate delivery. Transparent, collaborative, ROI-focused.
Advisory Board
Cybersecurity Marketing Leader
Advisory Board, Cybersecurity Marketing Leader
A current senior cybersecurity CMO providing live-market insight into buyer challenges, ensuring Clarovate's solutions align with what CISOs and SecOps leaders need.
Who We Serve
We work with cybersecurity companies across all verticals, from early-stage startups to established enterprises, helping them navigate the unique challenges of security marketing.
Security Software Vendors
Endpoint protection, SIEM, SOAR, and security analytics platforms
Key Challenges:
- •Differentiating in crowded markets
- •Complex technical messaging
- •Long enterprise sales cycles
Cloud Security Providers
CSPM, CWPP, CASB, and cloud-native security solutions
Key Challenges:
- •Rapidly evolving threat landscape
- •Multi-cloud complexity
- •DevSecOps integration
Identity & Access Management
IAM, PAM, Zero Trust, and identity governance solutions
Key Challenges:
- •Regulatory compliance requirements
- •User experience vs security balance
- •Legacy system integration
Network Security
Firewalls, NDR, SASE, and network monitoring tools
Key Challenges:
- •Hybrid work environment complexity
- •Performance vs security trade-offs
- •Network visibility gaps
Data Security & Privacy
DLP, data classification, privacy management, and encryption
Key Challenges:
- •Data sovereignty regulations
- •Privacy by design requirements
- •Data discovery and classification
Security Services
MSSP, incident response, penetration testing, and consulting
Key Challenges:
- •Service differentiation
- •Trust and credibility building
- •Outcome-based selling
Get In Touch
Ready to fix your pipeline gap? Let's discuss how our cybersecurity-focused approach can deliver the results your sales team will actually work.